You cannot ‘cure’ yourself from your Online Profile

The history of our economy is the main sickness we have encountered. And we cured ourselves with the emergence of  the Online Profile.

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A change in the heritage of human profiles has emerged. And it is irreversible. Tattoos, leather accessories and hairstyles, all of them were all too fixed on the body. Online Profiles are fluid, manipulative, out-of-control of any fixed desire. They duplicate, replicate, mash, reinvent and pervert the virtual colossus of drives. You can desire to be a certain profile and assemble yourself to this aim, but later comes a new pro-vocation, a sharing of content without ownership, every share embodies a certain parameter of a profile. Instantaneous, tactical and strategic actions of profiles collapse into one monstrous conglomerate of endless possibilities. The very possibilities that are so generated return their attack. You start to desire all sorts of things. You become the shattered apparatus of aligning with all the different vectors of desire-calls.

The rate of production of commodities in the real economy against the rate of production of online content is extremely disproportionate. Obviously, we have all ceased to produce. All production now belongs to the machine of interconnected algorithms, souls and effects in the form of contents. It is the most advanced machine to have ever appeared in the course of human’s encounter with the history of capitalism. You cannot consume the online content in the traditional way of consumption, one that generates waste. In the machine, Online Profiles only serve as replicators of content in a process of stellar expansion of offer without demand. This is the new economy of the machine. Profiles cannot consume, cannot generate demand, thus cannot revoke, limit or regulate its production. In a limited number of profiles, the accelerating production desired more of them. Austerity cannot be imposed on the machine’s production processes.

A general mutation of the concept of economy has emerged in the mode of a future’s production within the present. Derivatives with endless potentials are exploding in the virtual of the future’s here and now. The emergence of Online Profiles made it possible for a definite and final break with the evolutionary social tendencies. They are the most revolutionary agency of the past. The future, which is no more something to aspire to, is plugged into us through the assemblage of the new One. It’s constant flows of production immediately correlated with the lived present.

The Online Profile has no tendency, neither location, it is so barred from any unionizing action within the machine’s assemblage. It is in radical difference with any kind of political register. Its agency within the economy of the machine is one of endless substitution and replication, with itself and with the production process. Traditional reproduction required discourse, property and hegemony. The Online Profile never reproduces itself within the assemblage of the machine’s economy. It only provides endless possibilities in the non-linear virtual environment. Its location is always already dislocated and the means of its production are fluid to the point of non-recognition. They can never be owned by anybody anywhere. The Online Profile is the new conception of freedom. It has resulted from the collapse of human’s difference with the machine. The machine is human, all too human. The Online Profile has taken the possession over ourselves by freeing us from our obsession with our own desire. The Online Profile is a vanished presence always already somewhere else, so we are finally free from anyself.

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